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    Focused, enthusiastic and persistent individual successfully completed B.E-(Electronics & Comm.) MBA-(Marketing) and MS-(Management of Information Systems) with 7+ years of experience in IT,Retail and E-commerce industries

     

    Eager to be a part of an organization which provides me with an opportunity to strategize, manage and execute various functions which will diversify my knowledge base along with good work life balance structure and make me an effective contributor in the growth of organization. Open to opportunities in India & Abroad.

     

  • EXPERIENCE

     

    CityLifeStyles Pvt Ltd

    Head of marketing - ECommerce & Digital

    2017 – Present

    Key Responsibilites :

     

    Responsibilities Handled:

    •  ECom Wing Setup :

     

    Fully responsible to open up new wing for the retail chain right from the scratch. From taking approval from the online players to listing of products, marketing and selling side by side on day one. This includes arranging product photoshoots, selection of online products, estimating the revenue, profit-loss calculations and all related activities to head start and make the project blossom.

     

     

    • Social Media Marketing:

     

    Responsible for marketing and promoting registered brands on Facebook and Instagram. Running ad campaigns on all social platform (Instagram, Facebook & AdWords). Henceforth driving sales and enhancing brand image.

     

    • Retail Marketing:

     

    Responsible for connecting retail sales with online marketing which resulted in adding revenue to overall brick and mortar sales. The campaign was driven and budgeted by me in all festive seasons

    Health Temple

    Blog Created for affiliate tie ups and youtube channel

    Founder 

    Dec 2013 – Present

     

    Visit http://health-temple.com/ for healthy post, tips workouts and more

    MySmartPrice.com

    Management Team Member 

    2012 – 2017

     

    Role : Management Team Member – Marketing & Operations

    Responsibility Handled:

     

    •  Email Marketing:

    Responsible for sending daily emailers to the subscribed users. Promoting daily top deals and special store promotion deals. Sending mailers to the set of groups as per schedule.

     

    • Affiliate Marketing:

    Responsible for driving sales for the company via various affiliate channels as mentioned. Emails, Chrome pop-ups, Banners, Chrome notifications are the major platforms for driving sales and generating revenue. It involves me to handpick the products personally across ecommerce websites like amazon, flipkart etc for daily sales using data & personal experience in online selling.

    • Billboard Marketing:

     

    Responsible for identifying daily top deals to be used as banners. Handpicking top deals and promoting them via banners for driving sales and generating revenue.

     

    • Digital Marketing:

    Worked on social media marketing, i.e Facebook power editor, google adwords for the company and for my own websites, as a part of self-exposure in social media marketing. Also promoted my products on Amazon marketplace as part of social media marketing. Worked on email tools like mail chimp in order to check the engagement and drive sales.

     

    • Campaign Promotions:

    Responsible for promoting affiliate paid campaigns. Providing visibility to the campaign and generating click through rate, henceforth responsible for driving traffic to client’s website which in turn generate revenue for them and meeting targets as per the deal.

     

    • Quality Audit:

    Identifying top deals of the previous day for promoting them into the mailer next day. This require midnight QA for the selected deals to check out their price and possibility of expiry.

     

    • Teamwork Management:

    Responsible for managing a team of 12 enthusiastic & hard working individuals. Involves dividing the daily tasks based on the workload for the day. Right from assigning deals entry from various platforms to QA, the work needs to be divided in case of absence of a key team member or if the workload increase for the day. This also include working with the team on special holidays promotion like Diwali, Big Billion Day etc.

    • Cross Selling:

    Utilizing the channel of Chrome app installs. Featuring variety of deals on third party website. Targeting customers based on their shopping behavior pertaining to different categories, driving traffic & sales via conversion on our main website

    Future Group India Pvt Ltd

    Management trainee(Marketing & Comm.) 

    2011 – 2012

     

    Marketing in Retail:

    1.Promotions Execution: Timely implementation & quality of implementation, Meeting Budgets, Tracking of Promotion, Performance Analysis and reporting, Ensure Standardization of Visual Presentation.

    2 .Data Analysis: Monitoring and Analyzing weekly and monthly reports. Looking for probable trends and fluctuations in data as obtained from MIS. Sending a detailed presentation to HO, if applicable suggesting solutions and changes for improvement.

    3.Vendor Management: New Vendor development, Rate negotiations, Bill submissions and payment processing.


    4.Customer Assistance: Able to understand operational issues and having flair for improving customer’s service and understanding of basic Consumer behavior. Have handled variety of queries, assisted and resolved issues.

    5. Event Management - Organizing store level events in order to market the brand which can have positive impact on business

    6.Client management - Tie-up with various business units for promotions, to improve bottom line

    Medical resource India pvt. ltd

    Market Researcher (Intern) 

    Apr 2010 – Jun 2010

     

    1. Exploratory research on simulation based medical education in Medical and Nursing Colleges across Karnataka

    2. Presented a detailed report on the demand and viability of business.

    Capgemini India Pvt Ltd

    Associate Consultant 

    2008 – 2009

     

    Application Development, Testing & Maintenance

  • MY MOTTO

     

    World was good before I came. Will make it better, before I leave.

  • SKILLS

     

    Email Marketing

    Responsible for sending daily e mailers to the subscribed users. Promoting daily top deals and special store promotion deals. Sending mailers to the set of groups as per schedule.

    Fitness Blogging

    Have written over 50 articles and counting on workout, gym, beginner guide to bodybuilding, Weight management and more

    Social media Marketing

    Worked on social media marketing, i.e Facebook power editor, google adwords for the company and for my own websites, as a part of self-exposure in social media marketing. Also promoted my products on Amazon marketplace as part of social media marketing. Worked on email tools like mail chimp in order to check the engagement and drive sales

    Website Builder

    Have gained tremendous knowledge on my way building website for health & fitness. Extensively worked on wordpress and e-commerce tools

    Entrepreneurship

    • Affiliate partnership with Amazon & Flipkart
    • Driving online sale and generating revenue for my website
    • Worked as a distributor for network marketing company
    • Raised capital for my trading venture
    • Working on my book to be published this year
    • Ventured partnership to sell clothing & Apparels online using Amazon & Shopclues as a platform.

     

    Teamwork Management

    Responsible for managing a team of 12 enthusiastic & hard working individuals. Involves dividing the daily tasks based on the workload for the day. Right from assigning deals entry from various platforms to QA, the work needs to be divided in case of absence of a key team member or if the workload increase for the day. This also include working with the team on special holidays promotion like Diwali, Big Billion Day etc.

  • EDUCATION

     

    This one is icing on the Cake

    Amrita School of Business Management

    MBA Marketing 2009 - 2011

     

    Key Subjects Covered:

    • Marketing Management
    • Brand Management
    • Market Research
    • Supply Chain Management

    Activities: 1.Second in National Level paper presentation on Financial Crisis held at BIM Bangalore.
    2.Among Top 20 in the National level Connaissance held at Christ University Bangalore

    State University of New York College at Buffalo

    MS Management in IT-Services 2009 - 2011

     

    Major Subjects:

    • Service Quality Management
    • Contract Relationship Management
    • International Business
    • Information Assurance
    • Software Quality Management
    • Business Analytics

    Laxmi Narain College of Technology

    B.E; Electronics and Communication 2004 - 2008

     

    Major : Electronics and Communication Engg.

  • REFERENCES

     

    Something that matter

    Danish Khan

    CEO & Founder

    D5 Home Studios

    I fully recommend PARAS KATOCH – it is rare to see someone with who brings such enthusiasm and initiative to any project. Our team performance benefited greatly from PARAS KATOCH’s dedicated work ethic, creative skills, and flexibility of thinking.

  • LET'S CHAT

    Let's Know more!

    Phone

    Hyderabad Area, India

  • CONTACT ME! 

    Have I got your attention! Time to give me some marks